TAG Collective – Home of StoryScaling™

Human-Crafted. AI-Augmented. Results-Driven.

Marketing That Drives ROI.

We Build
Smarter Brands

Home of StoryScaling™

We Are
TAG Collective

Full Service
In-House
Expertise

You Don’t Need Another Agency.

You need a partner who can move faster, think deeper, and deliver measurable impact. We built TAG Collective to eliminate silos, outsmart noise, and connect stories with culture. With one founder’s deep technical background and the other’s world-class media and PR expertise, we combine machine precision with human intuition — and we don’t follow trends, we build movements.

Why TAG Collective and StoryScaling™ Work

✅ Proprietary AI-Driven Workflows
We’ve developed our own AI tools to accelerate research, map audience behavior, and adapt strategies in real time — delivering smarter, faster campaigns.

🤝 Human Strategy That Resonates
Our team refines every campaign through cultural insight, storytelling craft, and expert instinct — not just what the algorithm says.

🔗 Integrated, Not Fragmented
From creative to crisis, social to strategy, we function as your fully embedded growth team — no silos, no handoffs, just momentum.

📊 Case Studies That Prove It
We’ve helped brands grow 30x, break into 100+ retailers, generate 700M+ impressions, and land on covers — often with lean budgets and tight timelines.

Meet The TAG Collective Founders

Marilyn Lopez and Daniel Chartock's global experience and visions build and execute success for TAG Collective's clients.

Marilyn Lopez

Founding Partner

Daniel E. Chartock

Founding Partner

TAG Collective's Secret Sauce

Your Brand’s All-In-One Growth Engine

TAG Collective isn’t just a PR, Marketing and Communications firm. We’re your full-stack marketing, reputation, and growth team — powered by proprietary AI workflows and technology, real cultural insight, and battle-tested expertise and experience.

Full-Service, In-House Execution

TAG Collective eliminates the need for multiple vendors. Our integrated team operates as your internal department — strategists, creators, media pros, analysts — all aligned, all in-house, all in sync.

StoryScaling™

Our proprietary method turns your brand’s core narrative into momentum — adapting your story across platforms, audiences, and campaigns to drive connection, engagement, and conversion.

Digital & Traditional Marketing

From omnichannel campaigns to local market rollouts, we build marketing strategies that resonate and perform. Online or offline, every move is rooted in growth.

Social Media Management

We don’t just post — we strategically program content that shapes perception, drives reach, and builds loyal communities across TikTok, Instagram, LinkedIn, and more.

Media Relations

Top-tier press is earned — not lucked into. We craft stories that get coverage in the outlets that matter, whether you're building awareness or protecting your reputation.

Crisis & Misinformation Management

When things go sideways, we step in fast. From real-time reputation defense to misinformation takedowns, we’ve been the calm in every kind of storm.

Design & Content Creation

From brand visuals to short-form video, we create compelling, conversion-driven content across formats and platforms — always tailored to your audience.

Events & Activations

We architect experiences that generate buzz, convert fans, and immerse your audience in what makes your brand unforgettable.

Influencer & Partnership Strategy

We match your brand with the right voices — then design activations that feel natural, cultural, and credible. No fluff, just reach and resonance.

Thought Leadership

We position your executives, founders, and experts as must-hear voices. From speaking gigs to bylines, we turn authority into equity.

Media Training

Camera-ready isn’t optional. We prep your team to deliver the message — to press, panels, podcasts, or crisis inquiries.

Advertising

We build campaigns that don’t just look good — they perform. From concept to copy to creative execution, we handle it end-to-end.

Media Buying

Data-driven placement across digital, print, broadcast, OOH, and more. We optimize every dollar to maximize your message.

Pay-to-Play Strategy

We navigate the blurred lines of earned vs. sponsored — helping you place content that builds authority and hits your target.

Consulting

Sometimes you don’t need an agency — you need a partner who sees around corners. TAG offers high-level strategic consulting to help you launch smarter, scale faster, and avoid costly missteps.

Our Practice Areas

TAG Collective works to bring value across all of the areas we deliver for our clients. Serving clients around the world, whether you're looking to grow in your existing market(s) or break into new ones, the TAG Collective team has the experience, know-how and strategy to get it done. Our firm is organized into the following practice areas:

Hospitality & Travel

Hotels & resorts, travel platforms, nightlife, lifestyle destinations Learn More and See Our Work

Food & Beverage

Restaurants, spirits, wine & beer brands, CPG food, culinary influencers Learn More and See Our Work

Health, Wellness & Fitness

Supplement brands, fitness platforms, wellness coaches, holistic products Learn More and See Our Work

Fashion, Beauty & Lifestyle

Apparel brands, beauty startups, stylists, inclusive fashion labels Learn More and See Our Work

Entertainment, Music & Talent

Recording artists, producers, labels, public figures, on-air talent Learn More and See Our Work

Consumer Product Goods (CPG)

Packaged foods, household goods, wellness products, eco-conscious brands Learn More and See Our Work

Tech, Innovation & Web3

Startups, SaaS, AI platforms, NFT & blockchain, immersive experiences Learn More and See Our Work

Real Estate & Construction

Luxury developments, commercial branding, construction firms, architects Learn More and See Our Work

Nutraceuticals

Supplements, botanical blends, CBD & hemp, functional health products Learn More and See Our Work

Nonprofit, Social Impact & Community

Foundations, DEI campaigns, community orgs, public-private partnerships Learn More and See Our Work

Luxury & Design

Luxury goods, jewelry, high-end spirits, interior & experience design Learn More and See Our Work

Media, Publishing & Thought Leaders

Authors, journalists, keynote speakers, media platforms, IP strategy Learn More and See Our Work

Events, Activations & Experiences

Pop-ups, festivals, brand activations, immersive campaigns Learn More and See Our Work

Business to Consumer (B2C)

DTC brands, wellness & fashion, lifestyle tech, retail startups Learn More and See Our Work

Business to Business (B2B)

Enterprise SaaS, service firms, developers, agency partnerships Learn More and See Our Work

Business to Government (B2G)

Government vendors, education orgs, civic platforms, policy campaigns Learn More and See Our Work

Getting Started with TAG Collective

01. Let's Align On Where We Can Help

Let's meet up! The magic happens when we meet. We can talk about your needs and challenges so we can pull together an approach as unique as your business.

02. Sign with Us

Once we agree on scope and align on goals, we'll get an agreement executed and begin our onboarding process to get you started expeditiously.

03. Strategizing

Once we're underway, the TAG team will get begin their creative process to start developing the strategy for our engagement and researching opportunities to help maximize our work together. Our strategies are designed to continue to evolve, taking into consideration real-world feedback, changing market conditions, and evaluating changes and shifts in resonance, tone and sentiment in an on-going fashion.

04. Achieving Success Together

Our team will get underway with executing the agreed campaigns and strategies. We'll create touchpoint and communications cadences to keep you up-to-date on all the latest changes.

"The TAG Collective team will win an award for the work they've done on this campaign. It's truly spectacular."

JP Barton

Shareholder, GeoSolar Technologies Inc.

"I've known Marilyn and the TAG team for many years. They constantly deliver winning campaigns for winners like me."

Brian Mazza

Fitness Entrepreneur, Influencer and Former Hospitality Executive

"A trusted collaborator and thought partner throughout my entire career, Marilyn Lopez has consistently been a shrewd, creative and reliable communications professional who is always ready to embrace the unknown and try new things, without losing sight of what's ethical, tried and true. I\'m proud to call her a peer, an ally, and most of all, a friend."

Rachel Golden

Director of Communications, Kith

"TAG Collective provides creativity and smarts in a large arena of media. Their professionalism and effectiveness are essential for organizations like ours that are seeking to amplify our messages."

Soledad O'Brien

Journalist and Founder, PowHERful Foundation