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Marilyn Lopez is an accomplished professional with two decades of experience in entertainment, lifestyle, technology, hospitality, marketing, communications and branding. She has held executive roles at storied record labels including RCA Records, Virgin, Epic, RMM, Jive Records and Sony, and worked with esteemed global PR, marketing and communications institutions including Rubenstein, John Doe and Manifest. In 2016, Marilyn co-founded TAG Collective, where she has utilized her expertise to create impactful campaigns for celebrities and brands.
Throughout her career, Marilyn has built strong relationships with global and national media, as well as industry influencers and personalities, which have been instrumental in securing top-tier profiles, features, and collaborations for her clients. She has worked with notable brands such as Beats By Dre, W Hotels of New York, Dream Hotels, Illy, Siggi’s Yogurt, DKNY, Sugru, Sole DXB, Cadillac, and many more. She has also successfully help launch the career of, represented and helped develop renowned artists like Britney Spears, Chris Brown, Ciara, Justin Timberlake, *NSYNC, Backstreet Boys, 98 Degrees, while also working with elevating icons including A Tribe Called Quest, Jermaine Dupri, Amara La Negra and others.
Marilyn’s expertise extends beyond the entertainment industry. She has propelled various lifestyle, spirits, and consumer brands from anonymity to popularity. Some of her previous client affiliations include Perrier, Crystal Head Vodka, Iceberg Vodka, Dewar’s Scotch, Chambord Vodka, and Vegan Treats.
With a strong foothold in American, Latin American and European markets, Marilyn maintains relationships with key global multilingual media and industry influencers. This has allowed her to successfully secure top-tier profiles and features for her clients, facilitating cross-over campaigns between different markets.
Marilyn’s work has been featured in prominent media outlets such as People, Billboard, The New York Times, The Wall Street Journal, The Today Show, and more. She holds a Bachelor’s Degree in Advertising and Public Relations from The City College of New York, further enhancing her expertise and knowledge in the field.
Today, as a Founding Partner at TAG Collective, Marilyn Lopez oversees the company’s portfolio of offerings helping brands of all sizes reach their potential, while being personally involved in the day to day management of key talent including Gabriel Coronel, Amara La Negra, Jerry Wonda, Cool and Dre and others.