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How We Manage Global Campaigns With Local Authenticity
Explore how how we manage global campaigns with local authenticity impacts brand strategy in 2025.
The Power of Authentic Hype
Explore how the power of authentic hype impacts brand strategy in 2025.
TAG Collective’s Creative Briefing Process—Explained
Explore how tag collective’s creative briefing process—explained impacts brand strategy in 2025.
Why We Don’t Believe in Cookie-Cutter Pitches
Explore how why we don’t believe in cookie-cutter pitches impacts brand strategy in 2025.
What Happens in a TAG War Room
Explore how what happens in a tag war room impacts brand strategy in 2025.
Our POV on What PR Gets Wrong in 2025
Where the industry is falling short—and what we’re doing differently.
We Don’t Just Book Press. We Shape Perception.
At TAG, press is just the beginning. Learn how we build perception that lasts long after the headline fades.
The Value of Long-Tail Press
A look at the value of long-tail press—why it matters and how to apply it in 2025.
When to Pause, Pivot, or Push Through
A look at when to pause, pivot, or push through—why it matters and how to apply it in 2025.
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