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Gen Alpha is Coming—Are Beauty Brands Ready?

Gen Alpha is Coming—Are Beauty Brands Ready?

Explore how gen alpha is coming—are beauty brands ready? impacts brand strategy in 2025.

Translating Wellness Trends Into Beauty Profits

Translating Wellness Trends Into Beauty Profits

In 2025, wellness is beauty. Learn how brands are bridging the gap between self-care and sales.

The Psychology Behind Beauty Brand Color Palettes

The Psychology Behind Beauty Brand Color Palettes

Color is more than aesthetics—it’s strategy. Learn how beauty brands use color to shape perception and emotion.

What Clean Beauty Really Means Now

What Clean Beauty Really Means Now

A look at what clean beauty really means now—why it matters and how to apply it in 2025.

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