Influencer Takeovers: Dos and Don’ts

Influencer Takeovers: Dos and Don’ts

Influencer takeovers—where a creator “runs” a brand’s social channel for a day—can drive engagement, reach new audiences, and showcase your hospitality or travel experience in a fresh voice. But when poorly managed, they can fall flat—or worse, damage your brand’s voice and trust.

Here’s how to structure influencer takeovers for maximum impact—and avoid the most common missteps.

1. DO Pick the Right Fit, Not Just a Big Name

More than followers, look for:

• Consistent content quality
• Audience overlap with your target demo
• Previous examples of branded storytelling

They should already look like a natural extension of your brand.

2. DON’T Over-Script It

Give structure, not shackles. Instead of a script, provide:

• Content pillars or themes
• Must-hit brand talking points or links
• Tone guidance (funny, polished, inspiring?)

Let the creator’s voice shine through—it’s what their audience expects.

3. DO Brief Them Like a Partner

Hold a live call or detailed onboarding session to walk through:

• Goals of the takeover
• What success looks like
• Any brand sensitivities (visuals, tone, topics to avoid)

Treat them like an extension of your internal team—for the day, they are.

4. DON’T Forget Permissions and Safety

Make sure:

• You have login security protocols (temporary access, app-based permissions)
• Clear content review timelines are in place
• You’ve approved all third-party music, partners, or locations featured

One misstep can trigger a policy violation—or worse, PR backlash.

5. DO Encourage Behind-the-Scenes, Not Just Highlights

Audiences love authenticity. Suggest the creator capture:

• Unfiltered moments at your property, restaurant, or experience
• Interactions with staff or fellow travelers
• What surprised them or felt unexpectedly special

Real > polished. Especially in hospitality.

6. DON’T Ghost Them After It’s Over

After the takeover:

• Thank them publicly and privately
• Share results, saves, and DMs they helped generate
• Offer to collaborate again—or refer them to partners

Great creators deserve long-term relationships, not one-offs.

Final Thought

A successful influencer takeover feels less like a campaign—and more like an invitation. With the right prep and a trusted partner, it can turn a single day of content into lasting brand love.