Media Training for Product Creators

Media Training for Product Creators

Inventors. Designers. Founders. Product minds. They build the magic—but often freeze when the mic turns on. In 2025, product creators are increasingly front and center in media, whether it’s on TikTok, at a trade show, or being profiled in a business feature.
And how they tell the story can be just as important as the story itself.

Here’s how to make sure your product creators are as press-ready as their inventions.

1. Translate Features Into Outcomes

Reporters (and audiences) don’t want specs—they want benefits. Train creators to speak like this:

• Not “Our formula uses liposomal delivery,”
• But “It absorbs better and works faster—without needing to take more.”

Every technical detail needs a “so what.”

2. Build a Story, Not a Timeline

Most creators default to the history of the product. Instead, teach them to lead with:

• The problem they saw in the world
• The unexpected breakthrough or insight
• The mission they’re still working toward

Media wants movement—not chronology.

3. Teach Bridge Phrasing

When a creator gets asked a question they don’t love, they need tools. Equip them with:

• “What’s important to remember is…”
• “That’s one way to look at it—another is…”
• “We’ve thought a lot about that. What we’ve found is…”

Bridges protect the message without sounding evasive.

4. Clarify What’s Off-Limits

Creators should know:

• What IP details or financials can’t be shared
• How to handle “What’s next?” if plans are still confidential
• That “off the record” means nothing without prior agreement

Set guardrails before the green room.

5. Let Their Personality Come Through

Authenticity plays. Don’t over-script. Encourage:

• Anecdotes that show passion or humor
• Moments of “we weren’t sure if this would work”
• Real reactions—not robotic talking points

Great media isn’t perfect—it’s human.

6. Practice, But Not Just in Front of a Mirror

Simulate real environments:

• Practice on-camera interviews with different types of questions
• Do role-play with tough Q&A sessions
• Film and review for pace, clarity, and facial expressions

Preparation builds confidence—and control.

Final Thought

Product creators already know how to build. With the right training, they can also lead the narrative, earn trust, and become your brand’s best storytellers.
Because sometimes, the most powerful spokesperson isn’t a polished CEO. It’s the person who made the thing—and knows why it matters.