Why Menopause Marketing Is Booming

Why Menopause Marketing Is Booming

For decades, menopause was whispered about—if it was talked about at all. In 2025, it’s center stage. From VC-backed startups to Super Bowl ads, the conversation around menopause has exploded. But it’s not just about selling hormone balancers or cooling pajamas—it’s about finally seeing, hearing, and serving a powerful consumer segment that’s been wildly underserved.

Menopause marketing is booming because the audience is ready, the money is real, and the brands that get it right are building unprecedented loyalty.

The Numbers Speak Volumes

• 1.1 billion people are expected to be postmenopausal by 2025 globally
• $16B+ projected value of the menopause market by 2027
• 80%+ of women say their symptoms impact their daily lives—and they want solutions

This isn’t niche. This is mainstream—and growing.

Why It Took So Long

• Ageism: Culture has long centered youth, leaving midlife invisible in media and marketing.
• Stigma: Menopause has been tied to decline rather than transition or empowerment.
• Lack of innovation: Few companies saw profit in serving older women. That’s changing—fast.

What Today’s Menopause Consumer Wants

• Solutions that are scientific but not sterile
• Language that is direct but not clinical
• Products that integrate seamlessly into their lives (think: beauty, sleep, intimacy, energy)
• Representation in branding that doesn’t feel cartoonish or euphemistic

Brands Getting It Right

• Stella: Focused on telehealth and personalized menopause care
• Stripes by Naomi Watts: A high-design line of hormone-support products
• Womaness: Skincare, supplements, and sexual wellness that are aspirational and age-positive

Messaging Strategies That Work

• Normalize, don’t sensationalize: Menopause isn’t a crisis. It’s a stage.
• Humor helps: When done right, levity cuts through the shame and connects emotionally.
• Elevate the lifestyle, not just the symptom: Midlife women are running companies, families, and marathons. Speak to the full picture.

PR Angles to Pitch

• “Why Gen X Is Rewriting the Rules of Aging”
• “This Menopause Brand Just Landed Major Retail—And It’s About Time”
• “The Wellness Industry’s Midlife Wake-Up Call”

Final Thought

Menopause isn’t a niche—it’s a movement. Brands that lead with empathy, science, and sophistication will earn not only attention, but trust.

Midlife isn’t the end of something. It’s the beginning of a new kind of brand relevance. Don’t miss it.