What to Include in a “Digital Press Kit” for Experts

What to Include in a “Digital Press Kit” for Experts

If you’re an expert, thought leader, or public-facing founder in 2025, having a digital press kit is no longer optional—it’s essential. Journalists, event organizers, podcast hosts, and brand collaborators are all looking for one thing: the easiest possible way to book you.

That means you need a polished, accessible, and up-to-date press kit that tells them who you are, what you know, and why you matter—fast.

1. The Non-Negotiables

Your press kit should immediately answer three questions:

• Who are you?
• Why should we feature you?
• Where can we find you (and your assets)?

Here’s what that looks like in practice:

✔️ 1. A Short, Compelling Bio

This should be 3-5 sentences long and punchy. Use plain language, include accolades or credibility markers (but no fluff), and focus on your lane.

✔️ 2. Headshots (High-Res)

Offer at least two styles—one formal, one more casual. Make sure they’re recent, properly lit, and downloadable in both web and print resolutions.

✔️ 3. Topics You Speak About

Be specific. Not “marketing” or “business,” but “How Gen Z brands scale without funding” or “Brand reputation in a post-algorithm world.” Journalists and bookers love clarity.

✔️ 4. Past Coverage or Speaking Clips

Link to recent interviews, talks, podcast episodes, or bylined articles. A sizzle reel is even better if you do regular media.

✔️ 5. Social and Contact Info

Make it easy to connect. Include LinkedIn, Instagram (if relevant), and email. If you have a publicist or assistant, list them too.

2. Bonus Features That Impress

Want to stand out? Include extras like:

• A downloadable one-pager (PDF)
• Logos for your brand or media appearances
• Top quotes or soundbites you’ve used in press
• Short video intro (“Here’s what I do + why it matters”)

3. The UX of a Press Kit Matters

This is often overlooked—but vital. Your press kit should be:

• Easy to access (ideally one link, no passwords)
• Mobile-optimized and fast-loading
• Visually aligned with your personal brand

If you make them dig, you lose them.

4. Where to Host It

Consider these best practices:

• Add a “/press” or “/media” page to your website
• Use Notion or Linktree for a simple one-stop hub
• Include a Dropbox or Google Drive folder for assets

5. Keep It Fresh

Outdated kits are a red flag. Make a note to update every 3–6 months—or sooner if something major changes (new headshots, company pivot, major press hit).

Final Checklist for Your Digital Press Kit

• ✅ Bio (short + long)
• ✅ Headshots (hi-res, clear)
• ✅ Areas of expertise
• ✅ Speaking samples or media links
• ✅ Contact and socials
• ✅ Downloadable one-pager (optional but ideal)

If you want to get booked, featured, or invited—make it easy. Your press kit isn’t just a tool. It’s your media handshake. Make it count.