How to Secure Op-Eds for Thought Leaders

How to Secure Op-Eds for Thought Leaders

In an age of fleeting attention and algorithm-driven noise, securing an op-ed placement remains one of the most powerful ways for thought leaders to shape conversations, signal credibility, and create lasting impact. But landing an op-ed isn’t just about having something to say—it’s about understanding how to say it, where to place it, and why it matters right now.

If you’re a founder, executive, or expert looking to publish your perspective, here’s what it takes to break through the editorial gatekeepers and earn your column inches in 2025.

1. Find Your Point of View (Not Just a Point to Make)

Editors aren’t looking for company announcements disguised as opinion pieces. They want compelling, unique perspectives rooted in experience. Your POV should challenge assumptions, reframe the narrative, or propose a solution that others haven’t considered.

A good litmus test: if your op-ed could be written by someone else in your industry, it’s not personal or provocative enough.

2. Tie Your Idea to the News Cycle

Relevance is everything. Op-eds that tie into current events, trending topics, or cultural moments have a far better chance of being accepted. Ask yourself: why now? What’s the urgency?

If your insight can’t connect to something happening this week or this quarter, it might be better suited for a long-form essay or blog—not an op-ed.

3. Choose the Right Outlet

Don’t aim blindly for The New York Times or The Wall Street Journal just because they’re the biggest. Instead, consider:

• Who is your audience?
• Where do they consume expert opinion?
• Which editors cover your subject area?

Trade publications, regional outlets, or vertical-specific media may offer more impact—and a higher chance of acceptance—than mainstream national news.

4. Build Relationships With Editors (Before You Pitch)

If your first contact with an editor is a cold pitch, your chances are low. Follow their work. Comment on their pieces. Share relevant articles. Offer informal background insights when appropriate.

When you eventually pitch, you’re not a stranger—you’re a known quantity. That goes a long way.

5. Write Like an Editor, Not a Marketer

Editors are inundated with jargon-heavy, self-promotional copy. To stand out:

• Keep it under 800 words.
• Use short, declarative sentences.
• Lead with insight, not biography.
• Avoid buzzwords, product plugs, and brand-speak.

The best op-eds sound like smart conversation, not a press release.

6. Back Up Your Claims

Facts still matter. If you’re making bold assertions, back them up with reputable sources, data, or real-world examples. But don’t overwhelm the piece with stats—use them to reinforce, not dominate.

7. Offer a Clear Takeaway

What should the reader do or believe after reading your piece? Editors love op-eds that end with a concrete takeaway, challenge, or call to reflection. Don’t just share opinions—leave people with something to act on.

8. Be Patient and Professional

If you don’t hear back, wait at least 5–7 business days before following up. If you’re rejected, ask if they’d be open to future ideas. Editors remember respectful pitches. They also remember pushy ones.

Final Thoughts

Op-eds remain one of the few places in modern media where thoughtful expertise still cuts through the noise. For leaders with a point of view and the patience to craft it, they’re worth pursuing. Not for ego—but for impact.

Because in a world of instant opinions, a well-argued op-ed still signals something rare: leadership that listens, thinks, and acts.